OPS

Tour Operations Handbook

The complete operational guide for Frozen Bars Tour 2028 — roles, daily schedules, logistics protocols, show-day procedures, and emergency contacts.

Internal Use Version 1.0 2028 Edition

Team Structure & Roles

The Frozen Bars Tour 2028 operates with a lean, multi-role team of 6–8 core staff. Each team member carries defined responsibilities but is expected to support the broader team as needed. This is a touring environment — flexibility is essential.

👑
Tour Director
Overall tour vision, major decisions, sponsor relationships, artist communication, final approval authority on all expenditures over $500. Reports to 3ON Entertainment Group leadership. Primary external face of the tour.
🗂️
Tour Manager
Day-to-day operations, itinerary management, venue liaisons, advancing shows, managing the daily schedule, hotel check-ins, ground transportation, and crew welfare. The internal backbone of the tour.
🎨
Marketing Manager
Social media execution, daily content calendar, influencer coordination, press outreach, email campaigns, ticketing platform updates, and real-time event promotion in each city.
🎬
Media Producer
Camera operation, documentary footage, show coverage, YouTube episode production, photo documentation, live social content, and post-production coordination from the road.
👕
Merch Manager
Merch table setup and teardown, inventory tracking, cash and card sales, city-specific drop management, reorder coordination, and security of merch stock during transit.
🎙️
Artist Manager / Liaison
Artist scheduling, green room management, set times, rider fulfillment, artist welfare, local support artist coordination, and artist communications throughout the tour.

Pre-Tour Checklist

All items below must be completed and confirmed before the tour departs from Vancouver. Final review meeting 72 hours before Day 1.

18–24 Months Out

  • Company formation and legal structure finalized (3ON Entertainment Group registered)
  • Asylum House Records partnership agreement signed
  • Trademark "Frozen Bars Tour" name and logo
  • Bank account and accounting software set up
  • Grant applications submitted (Canada Council, FACTOR, BC Arts Council)
  • Venue outreach initiated for all 6 cities
  • Core artist roster locked with signed agreements

12 Months Out

  • All venue contracts signed with deposits paid
  • Title sponsor secured and contract signed
  • Major partner sponsors in negotiation
  • Merch design files finalized and sent to production
  • Ticketing platform selected (Eventbrite / Showpass / DIY)
  • Tour van rental booked
  • Hotel rooms booked for all cities (group rate if possible)
  • Media producer contracted
  • Insurance policy purchased (event liability + tour equipment)

6 Months Out

  • Ticket sales launched publicly
  • Drop 1 merch pre-order open
  • All social media accounts active with content calendar live
  • Press kit distributed to media outlets
  • Local support acts confirmed for all 6 cities
  • Sponsor branding assets received and approved
  • Show advance sheet sent to all venues
  • Stage plot and technical rider sent to all venues

72 Hours Before Departure

  • Full team briefing meeting completed
  • Tour van loaded and inspected
  • All hotel confirmations printed and distributed
  • Cash float prepared for each show ($500 per show)
  • Merch inventory counted and packed
  • Emergency contacts distributed to all team members
  • First aid kit stocked
  • All artist contracts and riders reviewed
  • Communication group chat created (WhatsApp / Signal)

Standard Daily Schedule

The following schedule applies to standard tour days with an evening show. Adjusted schedules for travel-only days and double-show days will be circulated by the Tour Manager 24 hours in advance.

9:00 AM
Team Wake-Up / Hotel Check-Out
Tour Manager confirms all team are up. Bags packed and at van by 9:30 AM. Breakfast on own (per diem applies).
10:00 AM
Venue Advance Call
Tour Manager calls venue contact to confirm load-in time, parking, sound check, and any issues. Update shared on group chat.
11:00 AM
Content / City Day
Media Producer films city content — landmarks, freestyles, fan interactions. Marketing Manager posts morning social content. Artists have free time.
2:00 PM
Load-In at Venue
Full team at venue. Tour Manager coordinates with venue. Merch Manager sets up table. Media Producer sets camera positions.
3:30 PM
Sound Check — Local Support
Local support artist(s) sound check. 30 minutes per act. Artist Manager present.
4:30 PM
Sound Check — Headliner
Headliner and/or DJ sound check. Stage walk, monitor levels, cue test. Tour Director present.
6:00 PM
Green Room / Artist Prep
Venue goes dark. Green room available. Rider fulfilled. Artist rest period. No media access without Artist Manager approval.
7:00 PM
Doors Open
Merch Manager at table. Tour Manager at front of house. Marketing Manager filming entry content. Security briefed.
8:00 PM
Local Support Set
Opening act(s) perform. Media Producer filming. Social content going out live. Merch table active.
9:30 PM
Headliner Set
Main performance. Full production. Media Producer on camera. Tour Director in house. Sponsor activations running.
11:00 PM
Show End / Merch Rush
Post-show merch surge. All hands at merch table if needed. Artist available for fan meet (15 min max, Artist Manager present).
12:00 AM
Load-Out & Cash Count
Equipment and merch packed. Tour Manager counts nightly cash take. Deposit to safe. Short debrief with Tour Director.
1:00 AM
Travel to Next City or Hotel
Depending on distance: depart for next city OR check into local hotel. Next-day itinerary confirmed in group chat.

Show Day Protocol

Venue Advance

The Tour Manager must advance every show minimum 48 hours in advance. This means confirming: load-in time, stage dimensions, PA/sound system specs, lighting, dressing room availability, guest list procedure, merch table location, parking for tour van, and venue emergency protocols.

Stage Plot Requirements

A standard stage plot and technical rider must be on file for every venue. Minimum requirements: 4-monitor mix, minimum 15-amp power runs to merch table, 2 microphones + stands, DJ booth/table if applicable, and working stage lighting. Any deviations must be escalated to Tour Director by 48 hours prior.

Guest List Policy

Guest list maximum: 20 per show. Tour Director approves all additions over 10 names. Artist's personal list: 5 names max per artist. All guest list names submitted to venue by 5:00 PM on show day. No additions after doors open.

Sponsor Activation Protocol

Title and Major sponsors are entitled to on-site activation. The Tour Manager confirms activation setup requirements 48 hours in advance with the sponsor rep. Activation must be fully set up before doors open. Media Producer captures all activation moments for social content and sponsor reporting.

Incident Protocol

Any incident (medical, security, equipment failure) is escalated immediately to Tour Manager, then Tour Director. Venue security takes lead on crowd incidents. Tour Director communicates with venue management. No public statements until Tour Director approves. All incidents logged in incident report form (see Section 9).

Logistics & Travel

Tour Vehicle

Primary tour transport is a 15-passenger van with cargo trailer or cargo rack. Driver rota must be set before departure — no driver exceeds 6 hours continuous driving. Tour Manager holds the rental agreement. All drivers must have valid provincial license.

Tour Route

LegRouteDistanceDrive TimeMode
Leg 1Vancouver → Kelowna~390 km~4 hrsVan
Leg 2Kelowna → Calgary~610 km~6 hrsVan
Leg 3Calgary → Edmonton~300 km~3 hrsVan
Leg 4Edmonton → Saskatoon~520 km~5 hrsVan
Leg 5Saskatoon → Winnipeg~780 km~7.5 hrsVan (overnight option)
Total Route Distance~2,600 km

Per Diem Policy

All team members receive a daily per diem for meals: $50/day CAD. Per diem paid in cash every 3 days by Tour Manager. Receipts are not required for per diem — it is a flat daily allowance. Any expenses above per diem are the responsibility of the individual unless pre-approved by Tour Director.

Hotel Policy

Two rooms per 4-person group. Tour Manager and Tour Director share (or separate rooms where budget allows). Artists roomed separately from crew. Room assignments communicated 24 hours in advance. Hotel check-out by 10:00 AM unless late check-out negotiated by Tour Manager.

Merch Table Operations

The merch table is a primary revenue stream. Every member of the team who is not on stage or on camera duty during the show is expected to assist at the merch table during the post-show rush.

Setup Requirements

  • 6-foot table with branded tablecloth (Frozen Bars Tour branding)
  • All items displayed with prices clearly marked
  • Square / card reader charged and tested before doors open
  • Cash float: $100 in small bills per show
  • Inventory sheet completed before and after each show
  • City-exclusive items separated and clearly labeled

Sales Tracking

Every transaction is logged in the merch tracking spreadsheet (Google Sheets, shared with Tour Director). End-of-night: cash counted, card sales reconciled, inventory updated. Discrepancies over $20 must be noted and reported.

Inventory Control

Merch stock locked in van/trailer at all times when not at table. Merch Manager holds the inventory key. Any theft or loss reported immediately to Tour Director. Show-day limited drops locked until 30 minutes before show — creates urgency and prevents early sell-out.

Media & Content Operations

Daily Content Targets

PlatformDaily TargetContent TypeOwner
Instagram Feed1 post/dayShow highlights, city shotsMarketing Manager
Instagram Stories4–6 stories/dayBTS, real-time, pollsMarketing Manager
TikTok1–2 videos/dayFreestyles, crowd reactions, clipsMedia Producer
YouTube1 episode/cityFull city episode (5–15 min)Media Producer
X (Twitter)3–5 posts/dayQuotes, results, announcementsMarketing Manager
Facebook1 post/dayShow events, ticket linksMarketing Manager

Documentary Footage Requirements

The Media Producer must capture the following on every show day: arrival in city (establishing shot), venue exterior, load-in, sound check, green room, crowd arrival, full show (minimum 2 angles), merch table during rush, and post-show team debrief. All footage backed up to cloud storage daily.

Social Media Policy

No team member may post show-related content before the Tour Director's "post window" opens (typically 30 minutes after doors). No posting of undisclosed sponsor mentions. No posting of artist personal content without explicit consent. All sponsor-tagged content must be approved by Tour Director before posting.

Financial Operations

Cash Management

Tour Director holds the master float. Daily expenditures require Tour Manager approval for amounts under $200, Tour Director approval for amounts over $200. All receipts collected and photographed to cloud storage same day. End-of-tour reconciliation against budget within 7 days of final show.

Ticketing Revenue

Ticket revenue flows through the ticketing platform (Eventbrite/Showpass) to the tour bank account. Payout schedule confirmed with platform before launch. Night-of door sales (cash/card) are Tour Manager's responsibility — counted and logged each night.

Sponsor Payment Schedule

Title and Major Sponsors: 50% deposit due 60 days before tour launch, balance due 14 days before. Supporting Sponsors: full payment due 30 days before tour launch. No sponsor activation commences until deposit received. Tour Director manages all sponsor billing.

Daily Financial Report

Tour Manager submits a nightly financial summary to Tour Director: door receipts + merch receipts + expenses paid = daily P&L. Running tour total updated in the shared financial spreadsheet. This document is reviewed by both Tour Director and 3ON Entertainment Group leadership weekly.

Emergency Protocol

Emergency Priority Order: 1. Ensure safety of all persons. 2. Call 911 if required. 3. Notify Tour Manager. 4. Notify Tour Director. 5. Document incident. 6. Contact venue management. 7. Contact legal/insurance if applicable.

Medical Emergency

First aid kit location: tour van, always accessible. Nearest hospital must be identified by Tour Manager upon arriving in each city and shared on group chat. If an artist or crew member requires emergency medical attention, show may be delayed or cancelled at Tour Director's discretion. All team members have basic first aid certification recommended.

Show Cancellation Protocol

If a show must be cancelled (venue failure, medical emergency, force majeure): Tour Director makes final call. Ticketing platform notified immediately for refund processing. Public statement approved by Tour Director before release. Sponsor notified within 2 hours. Attempt to reschedule within the tour window if possible.

Security Incident

Venue security handles all crowd incidents. Tour team does not physically intervene in crowd altercations. If an incident involves a tour team member, Tour Manager removes them from the situation immediately and notifies Tour Director. Any involvement of law enforcement is documented and reported to 3ON Entertainment Group legal contact.

Emergency Contacts

RoleContactWhen to Call
Tour DirectorProvided pre-tourAll major decisions / emergencies
Tour ManagerProvided pre-tourDaily ops / show issues
3ON Legal ContactProvided pre-tourLegal / police involvement
Insurance ProviderOn policy documentClaims / incident reports
Emergency Services911Medical / fire / police

Communications Policy

Internal Communications

Primary internal communication is via Signal group chat (encrypted). All tour logistics, schedule changes, and critical updates go through this channel. Everyone is expected to check the group chat minimum once every 2 hours while on tour. Urgent matters: call directly.

External / Public Communications

All public-facing communications (social media, press statements, interviews, sponsor communications) are approved by Tour Director. No individual team member speaks to press on behalf of the tour without explicit permission. Artist interviews are coordinated through Artist Manager only.

Media Embargo Policy

No show content (video, photos, setlists) to be shared publicly before Tour Director opens the post window. Special embargo applies to documentary footage — nothing from the documentary is posted to social without explicit Media Producer and Tour Director approval.

Final Note: This handbook is a living document. Updates will be communicated via the tour group chat. Every team member is responsible for reading and understanding their section. Questions go to Tour Manager first, then Tour Director. Let's make this tour exceptional.

Downloadable Documents & Forms

Official contracts, agreements, and operational forms for the Frozen Bars Tour. All documents are print-ready and can be customized with specific details for each use case.

Contract Templates

📝
Artist Performance Contract
Full performance agreement including compensation, technical requirements, and show terms
📄 View Contract Template
🏛️
Venue License Agreement
Venue rental contract with ticket pricing, settlement worksheet, and facility requirements
📄 View Venue Contract
🔧
Vendor Services Agreement
Service provider contract for equipment rental, catering, and third-party services
📄 View Vendor Agreement

Operational Forms

Volunteer Waiver & Release
Liability waiver and agreement for all tour volunteers and community ambassadors
📄 View Waiver Form
📋
Incident Report Form
Documentation form for any incidents, injuries, or issues during tour operations
📄 View Incident Form

Usage Note: All templates contain {{placeholder}} fields that should be replaced with actual information before use. Documents are designed for professional printing and legal review. Consult with legal counsel before executing any contracts.