Use for initial outreach to potential sponsors. Research the brand beforehand and customize based on their industry and values. Send to marketing director or partnerships manager.
Hi {{SPONSOR-CONTACT-NAME}},
I'm reaching out on behalf of Frozen Bars Tour 2028 — Western Canada's premier hip hop concert tour, strategically aligned with the World Cup of Hockey 2028.
We believe {{BRAND-NAME}} would be an exceptional partner for this tour, given your brand's connection to {{BRAND-CONNECTION}} and your commitment to reaching the 18-35 demographic in Western Canada.
Sponsorship packages range from $5,000 to $50,000+ and include benefits such as:
I'd love to share our full sponsorship deck and discuss how {{BRAND-NAME}} can be part of this exciting tour.
Would you be available for a 20-minute call next week?
5-7 business days after initial outreach if no response. Attach the sponsorship deck.
Hi {{SPONSOR-CONTACT-NAME}},
I wanted to follow up on my previous email about partnering with Frozen Bars Tour 2028.
I've attached our sponsorship deck for your review — it includes our full tier structure, audience demographics, and activation ideas.
I understand timing is everything — even a quick note on whether this aligns with your 2028 marketing priorities would be helpful.
Happy to hop on a brief call or answer any questions via email.
After verbal commitment. Send agreement for signature with invoice for deposit.
Hi {{SPONSOR-CONTACT-NAME}},
Thank you for committing to Frozen Bars Tour 2028! We're thrilled to have {{BRAND-NAME}} as our {{TIER-NAME}} sponsor.
| Sponsor Level | {{TIER-NAME}} |
| Total Investment | {{SPONSOR-VALUE}} |
| Deposit Due (50%) | {{DEPOSIT-AMOUNT}} |
| Balance Due | May 1, 2028 |
| VIP Tickets Included | {{VIP-TICKETS}} |
| On-Site Activations | {{ACTIVATION-COUNT}} shows |
Attached:
Please review the agreement and return a signed PDF copy. Once received, we'll send the deposit invoice and begin onboarding your team.
Welcome to the Frozen Bars family! 🏒🎤
60 days before tour. Request sponsor's activation details, assets, and logistics requirements.
Hi {{SPONSOR-CONTACT-NAME}},
We're now 60 days out from tour launch and starting to finalize activation logistics. I wanted to connect on a few items to ensure {{BRAND-NAME}}'s activation is a success.
Assets Needed (by April 30):
Logistics Confirmation:
Please fill out the Activation Planning Form attached and return by {{FORM-DEADLINE">. Let me know if you have any questions!
Within 30 days of tour completion. Provide comprehensive report of all sponsorship deliverables and metrics.
Hi {{SPONSOR-CONTACT-NAME}},
Thank you for being part of Frozen Bars Tour 2028! We're thrilled with the tour's success and grateful for {{BRAND-NAME}}'s partnership.
I'm pleased to share our Post-Tour Deliverables Report, documenting all sponsorship activations and results.
| Sponsorship Level | {{TIER-NAME}} |
| Total Attendance | {{TOTAL-ATTENDANCE}} |
| Social Media Impressions | {{SOCIAL-IMPRESSIONS"> |
| Logo Placements | {{LOGO-PLACEMENTS}} |
| Social Posts Featuring Brand | {{SOCIAL-POSTS}} |
| On-Site Activations | {{ACTIVATIONS-COUNT}} shows |
| VIP Tickets Used | {{VIP-USED}} |
| Estimated Media Value | {{MEDIA-VALUE}} |
Attached:
We'd love to discuss a partnership for 2029. Would you be open to a debrief call in the coming weeks?